After expanding its GSM Services in the southern Indian states of Karnataka, Andhra Pradesh, Chennai, Tamil Nadu and Kerala circles, Virgin Mobile has announced the launch of the same in the Maharashtra and Mumbai circles. These circles were already covered by Virgin Mobile's CDMA network, and now they are looking for a pie in the GSM market.
As always, Virgin Mobile offers competitive packages to its target audience - most of which are the youth. Subscribers across Maharashtra and Mumbai will be charged 20 paise per minute for Virgin-to-Virgin calls across any circles. For other networks, the rates would be 40 paise per minute for local and 50 paise per minute for STD calls. These are the standard rates without any additional "special" plans. Another option the consumers have is to opt for another plan that provides all local and STD calls at 1 paise per sec with a recharge of Rs. 12 and with a talk time of Rs. 10.88, which is valid for 365 days. The charges for SMS are 50 paise for local and Re. 1 for national. All calls on roaming are charged at 60 paise per min. Apart from these, Virgin is also offering two SMS pack options priced at Rs. 33 and Rs. 69.
Virgin Mobile has tied up with Tata DoCoMo to offer its GSM services in the country. For its CDMA network, they have a tie up with Tata Indicom. Virgin Mobile yearns to garner 10% of the market in the urban youth segment. Its CDMA services started in 2008 and currently both platforms only offer prepaid connections. They have also roped in Ranbir Kapoor and Genelia D' Souza as brand ambassadors for the GSM platform.
Ref: http://www.techtree.com/India/News/Virgin_Mobile_GSM_Arrives_in_Maharashtra/551-109396-613.html
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